PACKIGING

THE STORE

EDITORIALS

PROMOTION

DESIGN DEVELOPMENT

Here are some bits and pieces of my design development work. I started with really form fitting silhouettes and shapes. Then I started to loosen it up and added more detailing to the garments.

 As my concept was about grunge I wanted to make the clothes look distressed and worn out. I was hoping to have some more time to do more design development to really get the collection refined.  

 

Here is the final line up of the collection DISTORTED for BOSS Orange. The collection is for the AUTUMN/WINTER season 2016.The collection reflects the concept as the materials, silhouettes, colors and detailing. 

ESCAPISM

1.
The avoidance of reality by absorption of the mind in entertainment or in an imaginative situation, activity, etc.


Escapism from Willie Avendano on Vimeo.

We are young and we don’t know our place in this world. We escape from it through music, movies and books.

“You’re little bit lost and you’re a little bit badass. You’re gonna have to make your own fun, your own world, using your very own magic. But you are never alone. “ Thurston Moore, Book “Grunge”

CONSEPT COMING TOGETHER

Last few days I have been working hard with the concept and layout for my work. It’s a combination of handmade collages and putting it to a digital format.  I think combining handmade stuff to digital work makes the layout more interesting. It has been an interesting process and something new for me. Normally I’m used to doing really simple layouts and only working digitally.  So for this course I really wanted to push my skills to a new way. This is definitely something I will bring back with me to Finland.